Entries by Tangus Koech


Multivariate Testing – Preventing Type I & Type II Errors

Summary: The Author is a former Partner Technology Manager, Sales Engineer and Account Manager at Google and YouTube. He is a Director & Co-Founder at Adottimo, a specialist programmatic agency based in London. He introduces Multivariate Testing as a practice of publisher revenue optimization and Conversion Rate Optimization (CRO) using the Scientific Method. He presents Multivariate testing and highlights […]