DFP is built for publishers that require granular controls to avoid undermining their direct sales efforts. DFP provides Dynamic Allocation services which allow greater control over both directly sold ads and AdSense/AdX ads.
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Adottimo is able to provide rare insights and expertise in analysing the performance of their online properties, allowing you to maximize your earnings from each Ad Unit, such as, Formulating and testing hypothesis, Performing A/B tests and experiments.
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