Tangus Koech
Tangus is a former Partner Technology Manager, Sales Engineer and Account Manager at Google and YouTube. He is a Director & Co-Founder at Adottimo (UK Ltd.), [www.adottimo.com] a specialist programmatic agency based in London.
During his last year in Google he managed very strategic media technology partners which contributed additional revenue of over US$ 700 Million in YouTube Advertising revenue annually, based in the US, United Kingdom, Germany, Japan, France and Netherlands - amongst Google’s highest revenue generating countries.
Tangus earned his stars as a monetisation expert during nearly 7 years at Google, working with publishers in both Developed and Emerging Markets. He made amongst the first Million-Dollar publishers in the African continent.
He is a Programmatic Expert in Google AdSense, DFP and AdX. Within Alphabet GOOG (NASDAQ), Google’s Parent Company, Tangus’ team - the Partner Solutions Organization - was responsible for accounts which collectively generated approximately 90% of all Alphabet’s Google/YouTube publisher revenue.
Some of his partners include WPP Group plc (UK), Opera Software ASA (Norway), Vodafone Group (UK), Orange Group SA (France), Endemol B.V. (International), GfK (Benelux), Intage (Japan). In Emerging Markets he has managed accounts for, among others, Comcast NBCUniversal (International), DStv (South Africa), eNews Channel Africa (eNCA, South Africa), Nation Media Group (Kenya), Standard Media Group (Kenya.)
